SMALL BUSINESS BRANDING & DESIGN
BUILDING A MEMORABLE BRAND IN ANY INDUSTRY TAKES MORE THAN A WELL-DESIGNED LOGO.
Branding is about knowing what connects with your target audience, authentically speaking to who they are, and genuinely gaining their trust and loyalty. This is why our visual branding process is designed to not only create a beautiful visual identity but also help you clarify your brand vision and strengthen your brand’s foundation, for a more holistic, heart-centered approach to branding.
DISCOVER + INSPIRE
Let’s dig into your brand foundation! First, I’ll ask you to collect visual inspiration and complete my Branding Questionnaire, to ensure we’re creating from a place of strategy, meaning, and alignment. Then we’ll hop on a brand clarity call to kick things off and discuss your big picture goals and vision. Shortly thereafter, I’ll send you a short creative brief summarizing the direction we’re headed, including an inspiration board that visually represents where we’re headed with your brand.
DESIGN + DEVELOP
From there, I’ll start designing and send you a presentation of two original logo + brand styling concepts to choose from. After a route is chosen, we’ll refine if needed and then continue to develop your visual brand with additional marks and design elements.
IMPLEMENT + GROW
After finalizing your visual brand, we bring things to fruition. The goal is depth and consistency — your brand deserves attention to detail to ensure it’s beautifully and thoroughly represented.
BRANDING & DESIGN PACKAGE
Brand Questionnaire + Brand Clarity Call
Creative Brief + Curated Inspiration Board
2 Original Logo Designs + Brand Concepts to choose from
Full Brand Design + Library of Elements: · Logo Suite: Primary Logo + Variations · Submark / Watermark + Variations ·
Illustrative Elements · Font System / Typography Suggestions ·
Color Palette Brand Guidelines Document
2 Stationery Items of Choice Business card, notecard, or letterhead
Social Media Launch Pack An image for each of your platforms up to 5 total
APPROX. TIMELINE: 2-4 weeks REVISIONS: 2 rounds of refinement included for each phase of the project