Clubhouse is a new type of social network based on voice—where people around the world come together to talk, listen and learn from each other in real-time.


You might've heard of Clubhouse by now. It's unlikely you've joined Clubhouse.


Part talkback radio, part conference call, part HousepartyClubhouse is a social networking app based on audio-chat. Users can listen in to conversations, interviews and discussions between interesting people on various topics – it is just like tuning in to a podcast but live and with an added layer of exclusivity.


Clubhouse is invite only. You can’t just download it off the app store and create an account. Much like a real-life country or yacht club, you have to be invited to join by an existing member. Real world elitism, but make it virtual.

When you join, you select topics of interest, like tech, books, business or health. The more information you give the app about your interests, the more conversation rooms and individuals the app will recommend you follow or join.

The conversation room is just like a conference call, but with some people on the call talking, and most listening in. And, just like a phone call, once the conversation is over, the room is closed. Unlike Twitch – where live streamed videos stay on the platform for people to return to and watch – the live audio-chats had in conversation rooms disappear. 

Clubhouse, despite being just a 1-year-old startup, reportedly already has a $4 billion valuation. Many of Silicon Valley's top honchos, from Elon Musk to Mark Zuckerberg, have spoken in Clubhouse calls in recent weeks, fuelling interest in the app. Even Oprah Winfrey has used it. 

My Clubhouse Journey

I was invited in the app by one of my clients 3 months ago as a panelist in a business conference so I came in the app thinking that it's a platform that you can be a guest in a podcast and that you can interact with the listeners. Little did I know that the app would help me build a strong community and put myself in a strong position in my area of expertise and really propelled my business in a short amount of time. It's relationship building, networking and community building on steroids and I would like to share with you my success. 


Need help succeeding in the platform or interested in collaborating? Tell me about you and your brand.

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