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Business as Unusual

Updated: a day ago

"Sometimes life takes you in a direction you never saw yourself going. But it turns out to be the best road you have ever taken." Unknown



The COVID-19 pandemic has caused massive disruption, forcing businesses to make a quick transition and take a new approach to their strategy. Naturally, the ones that were severely impacted by it are small businesses that had no way of operating due to the imposed lockdown.


I found myself thinking what would I have done if I still had the spa open? The stress and headache I would feel. It will be a hard blow on top of the already difficult position we were in prior to us closing our doors.


Also like many of you, I started to think, what would I do to occupy my time at home to not drive myself crazy. I don't know how many can relate but I absolutely hate not being productive. In the beginning, I had so much fun binged watching shows I didn't have time to watch before. But after a few weeks, I started to feel it. It even got to a point where I found myself fascinated with a guy named Joe Exotic and spent a day discussing to some friends how Carole Baskin got away with murder. I even joined Tiktok and started making dance videos like a lunatic!


That's when I knew, I reached my point of boredom. Lol!


In the news, I heard that more and more people are getting sick not only due to COVID but also due to depression because of isolation. I listened to a podcast called "The Happiness Lab", by Yale professor Dr. Laurie Santos where she takes you through the latest scientific research and shares some surprising and inspiring stories that will change the way you think about happiness. In one of the episodes about COVID, she talked about how helping others can help you.


I was inspired by the story of a student named Liam Elkind. When the COVID 19 crisis hit, he knew exactly what to do to fight the negative emotions this pandemic arouses in us all - he helped set up a volunteer group called Invisible Hands to support vulnerable neighbours.


So I started reaching out to my business owner friends and asked how they're doing and what can I do to help. A lot of businesses had to make a rapid transition from offline to online, A lot of them prior to COVID didn't really feel the need to have an online presence suddenly needing it to continue to do business or to continue to market their businesses. But they were also stuck between a rock and a hard place because, in order to do that, they would have to shell out more cash. An expense they couldn't quite afford with the current condition.


So I started volunteering my marketing and design services. My professional background has always been in sales and marketing and prior to opening gabe+angel, I took online courses on digital marketing so I could build our own website and take full control of the design and marketing. I have also always enjoyed the whole creative process involved in building a brand.


So Dr. Laurie was right, helping others did help me. It opened a lot of opportunities and I found myself busier than I ever did. I am now involved in a few startup projects that will change people's lives for the better. I was also able to help some of my dearest friends launched their businesses. The time I dedicated to helping people, I found my passion for design rekindled and helped me maintain my sanity.


So without further ado, I would like to announce that gabe+angel is back in business! Just differently.


Although some things have changed, our passion and commitment to helping and enriching people's lives remain the same. I will continue to partner with businesses that offer products and services that support our mantra of clean, good, and beautiful.


Lastly, I would like to take this opportunity to thank you for following along with our evolution and for your continuous support.


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