People now post 95 million images onto the social network every day, or 35 billion a year. If a picture is worth a thousand words, then … well, it’s a lot of words.
Five years ago Instagram was a niche space for creatives to share their content. Today it has evolved into a mass market social platform with more than 1 billion monthly users sharing their lives through curated content. In that time it has also become a vast marketing and now retail channel from which has the power to grow a small brand.
With so much activity going on, and no matter what your brand or category, it is highly likely that someone, somewhere is sharing content around your brand and with 83% of users claiming that other people’s posts influence what they buy it is not a space to be ignored.
There are tons of ways to grow your Instagram but here's a basic checklist to get you started.