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Running an Instagram Contest to Increase Brand Awareness

Updated: Nov 1


Instagram contests can help you boost your follower count in a short period of time, and with little effort.

There are other ways to garner more followers, of course, but you want to use every tool under your belt to increase brand awareness.


Here are some straight facts about Instagram contests:

  1. Instagram accounts that hold contests can achieve 70% faster follower growth compared to those that don’t hold contests.

  2. Posts that are related to Instagram contests tend to earn roughly 64x more comments and 3.5x more likes when compared to ‘normal’ content.

  3. On top of that, 91% of the posts that have achieved 1,000+ comments are contests.

Instagram contests can help you achieve more engagement and all these stats prove that running Instagram contests is one of the best ways to improve brand awareness.


You don’t need to constantly run contests to reap the brand awareness benefits that Instagram can offer.

That’s because you’ll notice a trickle-down effect on the rest of your normal content as a result of running contests.


People will feel a greater affinity toward your brand due to the goodwill you’ve generated with your contests.

As a result, they’ll be more likely to share and engage with your normal content.

Plus, because contests generate more followers, there will naturally be more people exposed to your content.


We like to regularly partner with other businesses to multiply the benefits of running Instagram contests and help other businesses be exposed to other clients they wouldn't normally be able to connect with.


If you're a business owner and would like to. be considered for our next campaign go here.

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