The simple answer is because they are effective.
Stories have a natural progression – a beginning, middle, and end. This logical series of events is satisfying for the viewer because it makes sense to them.
Here are some more reasons why you should start using Instagram Story:
1. Improve brand visibility
As you know the stories of users that you follow appear at the top of your feed with a colorful ring to indicate that there is a New Story published. Your followers will also be notified when you've published a new Story, making them harder to miss than the regular Instagram post. And don't limit yourself to just one story per day.
2. Interact with your audience and reach more people
Within the world of social media marketing, and especially within the world of Instagram, Stories have a key role because of the nature in which this feature showcases your business. First of all, among all the social platforms, Instagram is where people engage the most, so you're already getting a free prime-time channel to do with as you wish. With Instagram Stories, you can interact directly with your audience in order to better understand their needs. Try asking your followers questions to get them involved in your story, and have them share their interest
3. Generate leads
Growing your Instagram following basically means growing your pool of prospects and leads, which is one step closer to converting. Even if your stories last for 24 hours, the advantage is that not only those who follow you will be able to see them. That means Instagram stories are discoverable, and people who don’t follow you can see your posts too. It can be a great opportunity to reach a new audience and express your ideas more uniquely, while also showcasing your products or services in a fun way.
4. Get instant feedback for new products or services
Even before the launch of a new product, you can use Instagram Stories to do a bit of market research and to ask your audience for some honest feedback.
5. Increase brand transparency
Try showing some behind-the-scenes videos to give your followers more information on the people behind your products and their personalities. Make a video with the whole team, give sneak peeks on what you're planning to do next, or simply take a photo during your break. The goal is to try to make your customers part of your everyday life at work, to make them feel included.
6. Increase your Instagram engagement
The more you post stories on Instagram, the more your posts will show up in the feed.
Instagram is one of the best places to market your brand online, gain a loyal following, and build a community that supports your business and your brand values. It's already a highly engaging channel, capable of obtains high results at low costs.
7. Stay top of mind
Always be present in the back of your customers' minds. The more they hear from you, the more they'll remember you when the need for one of your products or services arises.
Think of Stories as a secret weapon in this regard.
That's because "one-third of the most-viewed stories come from businesses, and one in five stories gets a direct message from its viewers." - according to Instagram internal data.
If you've tried or currently using the Instagram Story feature and you don't feel like you're generating the right result for your business, let's chat. I can show you simple strategies that can help you boost your visibility, connect with your audience, generate some leads, and close some sales simply by using this tool.