Colour Psychology E-book

Colour psychology is an area of research that looks at how colour influences our behaviour and decision-making. When used in marketing, for example, different colours can impact the way buyers perceive a brand in ways that aren't always apparent, such as how certain hues can increase appetite.
 
As you explore this e-book, you'll see why certain brands have chosen specific colours for their logos. Have a look, and learn more about how each colour influences consumer emotions and purchasing decisions.