Finding Your Brand's Unique Voice & Personality
Picture the most recognizable brands you can think of. Chances are, you've learned to recognize them because of the consistency across the messaging -- written or visual -- these brands broadcast. The same brand colours are reflected across them. The language sounds familiar. It's all very organized and, while not rigid, it's cohesive.
Developing a consistent brand starts with creating a brand style guide. This strategic brand positioning guide will help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public.
This guide will govern the composition, design, and general look-and-feel of your company's branding. Brand guidelines can dictate the content of a logo, blog, website, social media, ads, and any marketing collateral.